As the digital landscape rapidly evolves, the value of collaborative insight and cross-industry partnership has never been more critical. The China MarTech Innovation Institute is proud to congratulate our esteemed partners at CMO Club on the release of their “2025 China Marketing Trends” report—a comprehensive and thought-provoking guide for marketers navigating the challenges and opportunities of the coming year.
This latest report, unveiled at the 7th Marketing Value Summit, is more than a trend forecast; it is a distillation of collective industry wisdom, real market cases, and rich frontline experience from China’s leading CMOs and marketing experts. The report’s structure—anchored around the four key themes of Technology, Companionship, Storytelling, and Segmentation—resonates deeply with our own organizational vision: to foster innovation, bridge expertise, and drive meaningful transformation across China’s digital marketing ecosystem.
We are particularly inspired by the emphasis on the transformative power of AI, which is now permeating every link of the marketing chain. At the China MarTech Innovation Institute, we see first-hand how “AI+Marketing” is no longer a concept but an operational reality, enabling smarter automation, data-driven decision-making, and personalized customer journeys at scale. The report’s insights into “MarTech X” and the call for brands to become technology leaders echo our own projects that connect brands, platforms, and consumers through advanced digital infrastructure.
Equally significant is the report’s focus on emotional connection and user co-creation. In an era where consumer loyalty is increasingly shaped by meaningful engagement and shared values, the shift towards companionship marketing and brand storytelling is both timely and necessary. We share the belief that building lasting relationships—whether through innovative IP collaboration, immersive experiences, or authentic social dialogue—will define the next wave of brand growth.
The “2025 China Marketing Trends” report also highlights the strategic importance of segmentation, channel diversification, and scenario-specific solutions. As market growth slows and consumer behavior becomes more sophisticated, it is essential for marketers to pursue targeted, data-informed tactics and to foster brand innovation that truly meets evolving needs. These principles are at the heart of our ongoing research, talent development, and industry engagement initiatives.
We are honored to contribute to and learn from such a dynamic community of marketing leaders. Our partnership with CMO Club reflects our commitment to “professionalism, connection, and practical application”—values that are vividly brought to life in this report. Together, we will continue to empower CMOs, brands, and innovators to build a smarter, more connected digital world and to ensure that China remains at the forefront of global marketing excellence.
We invite all practitioners to explore the digital marketing trends in China and join us in forging the next chapter of digital transformation, industry collaboration, and marketing innovation.
