About us
We are a passionate team of over 120 digital experts, industry leaders, and tech innovators dedicated to transforming the digital marketing landscape in China. We foster collaboration, drive innovation, and share our expertise to build a smarter, more connected digital world.
Our work is centered on fostering the cooperation and collaboration between the Chinese digital ecosystems while strengthening their connection with each other. We support the growth of innovative digital solutions, encourage the adoption of new technologies, and create bridges to international trends, ensuring that China remains a dynamic leader in the global digital age.
Meet our leadership
Linyi Yu
President of China MarTech Innovation Institute
Linyi provides strategic vision and executive leadership, steering the organization toward its mission of transforming the digital marketing landscape in China. He is responsible for shaping the Institute’s long-term strategy, fostering innovation, and guiding cross-functional teams to deliver impactful solutions for both local and global partners. Under Linyi’s leadership, the Institute has become a recognized hub for digital expertise, thought leadership, and collaborative development within the MarTech sector.
In addition to overseeing operations and strategic initiatives, Linyi acts as the primary ambassador for the Institute, cultivating strong relationships with industry leaders, technology partners, and key stakeholders across the ecosystem. Through a commitment to excellence and a passion for digital advancement, Linyi ensures the organization remains at the forefront of emerging trends, while continuously driving value for clients, members, and the broader marketing community.
Chang Lu
Director of Business Development
Chang is one of the founding members of the China MarTech Innovation Institute. As Director of Business Development, Chang Lu plays a pivotal role in expanding the China MarTech Innovation Institute’s network of industry partnerships and exploring commercial opportunities. Chang is responsible for identifying new business prospects, cultivating relationships with major social platforms and solution providers that align with the Institute’s vision. By leveraging the deep understanding of the digital marketing landscape, Chang helps position the organization as a trusted partner for both established enterprises and emerging innovators.
Beyond partnership development, Chang leads efforts to design tailored solutions that address evolving client needs in digital marketing, ensuring the Institute’s offerings remain relevant and competitive in the rapidly changing Chinese market. Through proactive engagement, analytical insight, and a results-driven approach, Chang is instrumental in driving the Institute’s growth, supporting collaborative innovation, and strengthening the organization’s impact across the digital marketing industry in China.
