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As leading organization in China, we organize major events for the industry experts to share innovations and progress, and for the practitioners to exchange ideas.
Recap the WeCom Digital Marketing
Innovation Conference 2025
Annual conference about WeCom and more ...
June 19, 2025 | Shanghai, China
On June 19, 2025, we had the honor to host the WeCom Digital Marketing Innovation Conference 2025 in Shanghai. Bringing together top industry experts, innovative technologists, and leading digital marketers, the conference delivered powerful insights into the future of the WeCom ecosystem and the digital marketing in China. Over 300 leading experts in the WeCom marketing ecosystem attended the conference and joined the excellent presentations and workshops during the conference.
- Unleash breakthrough digital strategies that redefine the WeCom marketing landscape
- Forge powerful connections with visionary industry leaders and global digital innovators
- Dive into dynamic, hands-on sessions that ignite user journey innovation, data compliance mastery, and global market expansion
Conference Agenda
Morning Session
09:00 – 10:00
Registration & reception
10:00 – 10:45
Conference opening remarks
Host: Jerry Liu
Technical Product Director, WeCom
10:45 – 11:30
Ecosystem overview: New milestones in WeCom 2025
Speaker: Zhifeng Li
Senior Manager of Partnership Development, WeCom
11:30 – 12:30
Ecosystem overview: Real-world success stories in WeCom 2025
Speaker: Tianyi Huang
Director of Securities Marketing, Founder Group
12:30 – 13:30
Lunch break
Afternoon Session
13:30 – 14:30
Industry sharing session
Empower business operations with WeCom marketing automation
Speaker: Longfei Zhang
Senior Product Manager, VO2 Group (Asia Pacific)
14:30 – 15:30
Industry sharing session
The future landscape of digital customer interactions in WeCom
Speaker: Yijun Wu
Marketing Director, Levi’s Greater China
15:30 – 16:30
Coffee break
16:30 – 17:30
Breakout workshops
Attendees can choose among three themed breakout tracks
Workshop 1: End-to-end user journey innovation in WeCom
Workshop 2: Data compliance best practices in China
Workshop 3: Local challenges for global expansion and strategies
17:30 – 18:00
Conference closing ceremony
Photo Gallery
